What are customer support tickets or chats worth to AI companies?
AI companies license support tickets and chats as records of how real work gets done. Here is what buyers need and what moves the price.
What support tickets and chats are
A support ticket is a customer's question and your team's answer. A chat is the same exchange in real time. Over the years, these pile up into a record of problems and fixes.
Most owners never think of them as an asset. They sit in a help desk tool and nobody opens them.
Why AI companies want them
AI labs need records of how real work gets done. A ticket shows a problem, the steps to solve it and the result. That is hard to invent and easy to learn from.
Years of tickets with their fixes are the most useful. A long run shows how your team handled the same issue as products changed.
What comes out first
Before any buyer sees a record, customer and client records come out. So do personal details, including names. Buyers want the work, not the people.
Whether you may sell the records at all depends on your contracts and your customers' terms. Your counsel decides that, not us.
What a buyer needs before it pays
A buyer wants records that are clean, complete and yours to license. It also wants to know the names are gone.
- Clear rights to the records
- Names and personal details removed
- Several years of tickets with the fixes attached
- A format the buyer can read
What moves the price
Buyers price support tickets as part of the internal records of a business. If you keep tickets along with internal chat, CRM, wikis and procedures, they are one archive.
Our estimate for support tickets is up to $750,000 for large, clean archives with full rights. For the combined archive, our estimate depends on company size. For a company of 1 to 9 people, it is $15,000 to $40,000. For 10 to 29 people, $20,000 to $300,000. For 30 to 149 people, $50,000 to $450,000. For 150 to 999 people, $110,000 to $1,000,000. For 1,000 or more people, $257,000 to $2,000,000. Our confidence is medium.
Public reports show the spread. Spirit Airlines' email, chat and records archive drew a $10 million winning bid from Google at a court-supervised bankruptcy auction, reported by MIT Technology Review. An AI data company placed a $7.5 million backup bid for the same archive, reported by AI Weekly. A wind-down firm reported $10,000 to $100,000 per company for shut-down startups' archives, reported by Gizmodo.
Some companies get no offer. Thin, messy or unclear-rights archives can draw none.
Not an appraisal. Ranges come from published listings and reported deals, with sources shown.
Questions owners ask
Do I have to remove customer names myself?
Names and personal details come out before buyers see anything. Your counsel decides what you may share and how.
Are tickets worth more alone or with other records?
Buyers price tickets as part of your internal records. If you keep both, they are one archive.
Will I get an offer?
Not always. Some companies get no offer. The free check shows a range first.
Sources
- Our estimate. How we build our ranges, and what moves them.
- MIT Technology Review, Oct 13, 2026. Spirit Airlines email, chat and records archive, sold to Google at a court-supervised bankruptcy auction: $10 million winning bid.
- AI Weekly (citing Bloomberg Law), Aug 17, 2026. Spirit Airlines records archive, backup bid from an AI data company: $7.5 million backup bid.
- Gizmodo, Apr 17, 2026. Slack, email, Jira and code archives of shut-down startups, as reported by a wind-down firm: $10,000 to $100,000 per company.
Not an appraisal. Ranges come from published listings and reported deals, with sources shown.
Check what your tickets could be worth
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If you work with a buyer we refer, the buyer pays us a fee. It does not come out of your price.